We all know the reasons why we need to ensure sustainability and to streamline packaging operations by switching to more sustainable products, such as paper. That’s why the EU is tackling the issue with a new Packaging and Packaging Waste Directive. Our comprehensive guide for businesses will help to navigate the change.
Even though we are all more aware of the need to reduce packaging waste and, especially, plastic packaging, we are still producing a growing amount of packaging waste. In the EU between 2009 and 2020, the total mass of packaging waste rose by 20 percent.
It is this enduring – and growing – problem that the EU has set out to tackle.
The EU has already taken several steps to drive towards a more circular and sustainable economy.
This includes:
The Packaging and Packaging Waste Regulation (PPWR) incorporates several important approaches:
The EU has recognized that there are differences in circularity rates amongst member states. However, it emphasizes that improving waste management is important in all member states, including those with high recycling rates.
The regulation sets out targets for recycling and refill rates that will be required for different types of packaging, including for: large household appliances; cold or hot beverages; take-away and ready-prepared food; alcoholic beverages; wine (except sparkling wine); non-alcoholic beverages; transport packaging; e-commerce transport packaging; pallet wrappings and straps; grouped packaging.
Source: https://www.europarl.europa.eu/RegData/etudes/BRIE/2023/745707/EPRS_BRI(2023)745707_EN.pdf
In addition to defining these targets for 2025 and 2030, the regulation also sets out requirements for labelling, marking and information requirements. Three-and-a-half years after the regulation comes into force, packaging will need to be marked with a label which presents information about its material composition. This specification applies to e-commerce packaging, but not other types of transport packaging. Packaging that is subject to deposit and return systems will also need to be marked with a specific label.
Find more information about packaging and waste management elsewhere on r blog: